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Wannabe Clothing

This was a logo design for a gymwear company, who wanted an otter featured in their design.

Early Concepts – Designed in Illustrator
This one is super cute, unfortunately that wouldn’t fit with the clients vision

The brief became”an otter but aggressive”, which is hard for such adorable animals!

Trying a geometric design with a powerful pose – Adobe Illustrator
Trying a very fluid, water based design – Adobe Illustrator

In the end, we liked the shape of the geometric design, with some of the varying line thicknesses seen in the watery one. So I came up with this.

The final design – Adobe Illustrator

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